If you want to watch the launch event in VLC Player, here’s what you need to do.
1. Open VLC.
2. Press Ctrl + N to open Network stream.
3. Paste in http://p.events-delivery.apple.com.edgesuite.net/14pijnadfpvkjnfvpijhabdfvpijbadfv09/m3u8/atv_mvp.m3u8
4. Hit enter.
5. Enjoy